by: J. Chris Ornelas

What social media should I use for my business? If you are a new business, you have probably asked yourself this question. One of the greatest resources that can be utilized for virtually any type of business nowadays is social media. This is due to the fact that they are all free to use, as well as many of them coming with their own paid advertising options to take advantage of as well, which works great for businesses that wish to reach out to a specific brand of clientele. However, even though you may have your business featured on social media, that doesn’t automatically translate into you needing to join every single social media platform that’s available. The best thing that you can do is browse through all of the available platforms and carefully select which one or ones will work the best for your particular business.

In order to create a strategy that will work well for both you and your business, it’s extremely important that you first become familiar with how each specific social media platform works, as well as all of the different kinds of audiences that you can reach with each one and how your business can benefit from the platforms.

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Perhaps the most popular platform in all of social media is Facebook, considering it currently has over 1.71 billion active users. This particular platform is definitely a great one to use as a starting point for your business, no matter what it is that you do. Facebook allows you to do a ton of different things, including sharing videos, photos, and other important updates, all of which can truly benefit your company no matter how often you post.

Another great social media platform that can help your business is Instagram, which is a platform that is based completely on posting photos and videos. Owned by Facebook, Instagram currently has over 400 million active users who post about a variety of subject, ranging from food to fashion to art. To use Instagram to help your business, it’s important that either you or whoever is running the account should have basic photography skills and know how to use all of the different Instagram filters. This will help make sure that all of the photos and videos posted to your account are of the highest quality. Additionally, you should also be sure to use all of the right hashtags that relate to your particular industry.

Twitter is another excellent platform that can really help make your business grow, and all in 140 characters or less! With over 313 million active users around the world, this platform allows you to also share photos, videos, and links to relevant material – all of which can really help you to promote your business. Additionally, you can easily interact with other users by simply mentioning their Twitter username in your post. By using this particular platform, you can not only market your business, but you can also use it to effectively handle customer service as well. However, a friendly word of advice – don’t concentrate solely on sharing your own material all the time. Take some time to share some other content that’s relevant to your particular trade as well.

Thanks for stopping by our blog. These are just a few of many social media platforms out there. We will discuss other platforms in upcoming blog posts. If not mentioned here, which ones have you used? How have they helped your business?

About the Author:

J. Chris Ornelas started the company Eye See You Now based in Austin, Texas. The company was founded in June of 2014 and specializes in web design, web upgrades, web maintenance, web content, SEO, social media, and digital media. J. Chris Ornelas is proud to be a part of the Austin community and is available to help all types of businesses grow through an online presence that generates leads and sales. Chris enjoys spending any (if any) spare time on music production, and volunteering for organizations such as SCORE Austin, Art From The Streets, ASPCA, and Meals on Wheels.